FAA Flight Physicals: Pilots Medical Exams Facilitated

Web Publicity

Promoting Your Site

Large Aviation Sites and Search Engines Have Trouble Finding Small Sites
	Solution: FlightPhysical.com gets thousands of visits every day and hundreds of large aviation sites and search engines drive pilots to us! Regardless of a pilot's search method, they will find you immediately if you: Maintain Internet presence with us OR Let us refer pilots to your own external site

Results from a typical search contain thousands of listings, don't expect to be noticed if you're not among the top 10... Popularity Matters. We've grown steadily since 1999 and now hundreds of aviation sites feed us traffic via direct links. High counts have earned us top ranking among the search engines.

All roads lead to FlightPhysical.com The main problem for solo sites (like individual AME sites) is that new pilots can't find you! Web searchers will not notice a site unless it is listed in the top 10 or 20 results among the thousands listed after a typical search query. Because of the highly individualized nature of solo AME sites, they rarely (if ever) make it into the top ten on the results list without help from a portal site like ours that pools all AMEs together. There is strength in numbers! You can demonstrate this for yourself. Exact output changes daily, but go to your favorite search engine, pretend you're a pilot and search on "flight" "physical" or any related terms. You will see the output lists of "relevant results" from search engines is bewildering...often over a million. Fortunately, FlightPhysical.com is top ranked in all of them, all of the time. If you use us, your site will be found. We monitor our position constantly, here are recent results...
Why Search Advertising?
As Microsoft (MSN) and Google simply state it, "search engine advertising is a highly cost-effective solution that gets results." Search engine placement helps to build your practice's awareness among the pilot and controller communities, increases traffic to your site, and provides measurable return on your marketing/advertising investment. An Integrated Advertising Plan Starts with Search The average cost per lead on a search engine is $0.29 versus $1.18 for yellow pages advertising and $9.94 for direct mail inserts. FlightPhysical.com brings you to the top of the major search engines. More than 40% of U.S. consumers research their purchase online . Fully 66% of consumers use the Internet and TV simultaneously; and once online, 80% of their Web usage starts at a search engine. In light of the obvious, it’s easy to agree with expert opinion, like Peter Hershberg’s of Reprise Media that search advertising should be at the center of any integrated advertising campaign. Enter FlightPhysical.com The people who use Search Engines are well-educated pilots and professionals with a high income, and 92% of them have made purchases online in the last six months. They expect other professionals to offer efficient online services such as online scheduling, maps, and web-facilitated email communication. So, how should your office manager proceed? Contact us and update your free web page, and subscribe to services such as links to your professional site, register your own domain, online scheduling or additional listings. ¹ “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem ²“ Why marketers need to take search seriously,” July 6. 2006 Internet Research Pro, http://www.internetresearchpro.com/?postid=162 ³Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/ ⁴ “Why marketers need to take search seriously,” July 6. 2006 Internet Research Pro, http://www.internetresearchpro.com/?postid=162 ⁵Nielsen//NetRatings, @Plan Report, Spring 2006

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